The value of a large opt-in list is usually grossly understated. It is never good enough to simply be making sales from your affiliate products. Failing to compile a fresh mailing list will result in lack luster or stagnant sales.
The purpose of building a list of your website visitors is to help you maintain contact with them and develop a relationship with them. Your mission in doing this is to turn as many as you possibly can into your customers. It has been said, and rightly so, that your list is the most valuable asset in your online business. With your list being that important, here are some tips that will make building a quality list possible.
* Offer an incentive to get people to give you their email address and name. This is one of the best ways to encourage people to sign up for your list. I like to offer a special report, free Internet marketing course, or anything else that my visitors find useful. It is essential to give them something for signing up for your list. This tip alone can easily double the number of opt-ins you receive.
I see many people trying to build a list without offering any kind of incentive for signing up which can be a huge mistake. Incentives are so easy to create that it only makes sense to offer one. Anything with a high-perceived value that you offer free will help boost signups significantly. I've test both ways of list building and I must say that offering incentives will give you far better results.
* Include a privacy policy. Many people do not opt-in is because they are afraid they will be spammed. Everyone abhors spam. Give your website visitor a guarantee that you will not share or sell their email address with anyone. This will make a huge difference in he number of opt-ins you receive.
* Create many tightly targeted lists. Few people understand the power of a targeted list. By offering different lists on one site you dramatically increase the chance for people opting into your list. One of the lists could be for periodic updates, another could include a tips letter that your market would find helpful, while another could be for a newsletter. No matter what they choose, you get their email address.
Think about things that your market might be most interested in and offer that information on that topic or, at a minimum, access to it on your site. If you do not provided several options that person would have signed up for nothing. Two or three options are plenty.
* Be sure to make all your lists double opt-in. Double (or Verified) opt-in lists require people to first sign up on your site, and then activate their subscription by replying to a confirmation email. There are many good reasons to use the double opt-in format. First of all, it will take away any chance of being labeled a spammer. You can show definitive proof that people actually did requested your emails.
Additionally, double opt-in will give your a significantly higher quality list of readers, as opposed to those from the singe opt-in method. The reason is because since these people are interested in your offer enough to verify with the confirmation email, they tend to be much more serious about what you offer. If that is the case, they will be much more responsive to your offers compared to those who sign up for your list on a whim. A high quality list is critical to making sales.
By putting the above tips into use you will be able to build a massive, high quality list in the shortest amount of time possible. I have personally tested all of these methods and they work marvelously. They will work for you too.
You don't have to spend a bundle to build a large list. Having an offer that a great majority of people will want also increases your click through rate. Go to Make Money Online to see how it can help you compile your list fast.
July 31, 2008
How to Build a Huge Opt-In Email List and Increase Your Profit
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