Using Black Hat SEO Techniques in a White Hat Way

Black hat SEO involves using marketing techniques which are against the search engine's guidelines. Employing these tactics can result in your site being penalized or banned from the index.  The thought of being banned from Google often results in people rejecting black hat methods outright without taking the time to think if these methods could be modified in an acceptable way. By using black hat ideas and then altering them to stay on the right side of the search engine guidelines, it is possible to benefit without as much risk. 1. Expired domains Website owners often lose interest...

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Search & Content Optimization – 20 SEO Best Practices

Unscrupulous SEO companies offer quick fix solutions to getting your website ranked high on Google searches, and in the process they are quick to disregard the most commonly accepted (and smartest) SEO best practices. Like all quick fixes, they don’t stick – and worse, they are likely to crash and burn. If you want to improve your organic search traffic on Google and other engines, then forget about search engine optimization tricks and shortcuts. Focus instead on creating high quality content, and on increasing your website’s online visibility and reputation through blogging and social media. In other words, emphasize people and not machines. SEO Best Practices Write for users, not search engines. User profiles and personas help...

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30 best new SEO tools

Richard Baxter of netmagazine.com on building the perfect toolkit for SEO and digital marketing You’ve heard the saying, 'A poor craftsman blames his tools'. In our world, it’s more like 'really awesome tools make me look good to my clients', or similar. Making sure you use the best tools is critical to being thorough, competitive and exceptional at your craft, but staying up-to-date is pretty difficult. I’ve been working in the trenches of the SEO industry for 10 years, watching different tools come and go, all gaining in complexity and usefulness as time goes on....

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Blogger Buster - Thank you Amanda!

Amanda Kennedy is a professional Blogger and web designer who lives in Sheffield, UK. Amanda has been developing and designing websites with Blogger for over 6 years, and offers her Blogger skills as a freelance blog and website developer. Amanda created Blogger Buster in June 2007, in response to the positive reactions she received from early Blogger tutorials on her personal blog. Over the past four years, Blogger Buster has produced dozens of Blogger templates, timely articles, and tutorials to help it's readers build a better blog.  Her contributions have been astonishing. ...

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How to Add Automatic "Read More" to Your Blogger Homepage

I am going to tell you something about read more links. The read more link gives you more page views and is very SEO friendly. This feature presents your visitors to a more enjoyable web visit, as it neatly maintains concise text in a manageable view, especially when you have lengthy posts. You can add Read More >> , Read Full Post, etc. I am using the text Read More >>.  Any text and even a small graphic can be employed on your preference. There is not too much difficulty adding the additional script, as long as you follow the steps given here. HOW TO INPUT THE CODES Note: before you make any changes on your templates, always make a backup of it. 1. Login in to your blogger account 2. Navigate to Template section...

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How to Build a Huge Opt-In Email List and Increase Your Profit

The value of a large opt-in list is usually grossly understated. It is never good enough to simply be making sales from your affiliate products. Failing to compile a fresh mailing list will result in lack luster or stagnant sales. The purpose of building a list of your website visitors is to help you maintain contact with them and develop a relationship with them. Your mission in doing this is to turn as many as you possibly can into your customers. It has been said, and rightly so, that your list is the most valuable asset in your online business. With your list being that important, here are some tips that will make building a quality list possible. * Offer an incentive to get people to give you their email address and name. This is one...

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Your FREE eBook: The Cheats' Guide to Customizing Blogger Templates

I'm really happy to be able to release Amanda's (from Blog Buster) first eBook: The Cheats' Guide to Customizing Blogger Templates. Based on the original article published there, this eBook will offer you many options and examples to customize your existing Blogger template quickly and easily, whichever style of template you are using.! Features of this eBook This eBook is much more comprehensive than the original online article, and features: * New examples of template customizations * An entire chapter about customizing stretch (fluid) templates * How to use buttons, banners and images *...

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E-Mail Marketing Techniques

Whether you are selling a product or a service on your website or blog, e-mail marketing is a good method for reaching out to hundreds and even thousands of prospective customers. But, without a proper approach to this type of marketing, you may be wasting your time. A few little known secrets to be a successful e-mail marketer are revealed he...

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Change Title Tags For Your Blog

Until recently, the title tags generated for each page of your Blogger blog would display the blog title first, then the name of your post. This wasn't so good for SEO (search engine optimization) as this made keywords from your post titles appear after your blog title. Luckily, Blogger have come up with a simple fix for this problem for those who use Layouts templates: the <data:blog.pageName/> tag! This new tag is already installed for new blogs (or if you change your existing template to one of Blogger's default ones). However, if you have customized your template or uploaded a third party template, you will need to change the original <data:blog.pageTitle/> to the new <data:blog.pageName/> tag for this change to take...

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Black Hat Search Engine Optimization

Black Hat search engine optimization is customarily defined as techniques that are used to get higher search rankings in an unethical manner. These black hat SEO techniques usually include one or more of the following characteristics: * breaks search engine rules and regulations. * creates a poor user experience directly because of the black hat SEO techniques utilized on the Web site. * unethically presents content in a different visual or non-visual way to search engine spiders and search engine users. A lot of what is known as black hat SEO actually used to be legit, but some folks went a bit overboard and now these techniques are frowned upon by the general SEO community at large. These black hat SEO practices will actually provide...

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